Cytokind — Three Ads Side by Side

The call variant of each ad, for comparison · rebuilt 29 July 2026

Muting all but one is often the easiest way to compare the picture.

Psoriasis

Book a free call

59s · strongest evidence base of the three

Opens: “If you have psoriasis,”
Claim: FDA-cleared for psoriasis · $0 out of pocket

Vitiligo

58s · phototherapy is first-line here

Opens: “Vitiligo is a hard one.” → “It doesn’t hurt.” → “It just shows”
Claim: FDA-cleared · $0 out of pocket

Eczema

58s · steroid-sparing angle

Opens: “Tired of topicals for your eczema?”
Claim: FDA-cleared · $0 out of pocket

What changed on 29 July

Opening hook split off. The condition now gets its own card in the first moment, instead of arriving inside a full sentence.
“$0 out of pocket” in gold, on one undivided card, reading “Eligible patients pay $0 out of pocket.” The word “eligible” is doing real work — Phothera states plainly that not all patients qualify.
“including Medicare” removed, since Medicare alone is 80/20 after the deductible and naming it invites the contradiction.
FDA-cleared in all three. Psoriasis says “cleared for psoriasis”; the other two say “FDA-cleared” without naming the indication.

Not shown here

The order variants exist but have a known problem — a patient can’t simply order the unit, a doctor has to complete the prescription form. Being fixed separately.
These are 540×960 for side-by-side playback. The 1080×1920 masters on the Cytokind Drive are what go to Meta.